I first came across the World Gold Council back in 2002 at a nanotechnology conference in Ireland. While most gold goes into jewellery, and doesn’t require too much marketing, a growing amount goes into high technology applications, everything from microelectronics to drug delivery.
One of the most fascinating parts of working on this publication was the realisation that gold nanoparticles have been used for several millennia, from the Romans to Michael Faraday, but it is only recently that we have been able to understand why they have the properties that they do, which has led to a host of other applications.
While the World Gold Council is often seen as a marketing organisation, they do actually invest in companies making use of gold – for example Nanostellar who use gold nanoparticles in catalysts to reduce diesel emissions.
Good for Gold!