It Had Better Be Worth It…

scarlett_johansson_loreal.jpgIt is common knowledge (among nano-pundits at least) that L’Oreal is the biggest holder of nanotech related patents, but since questions were raised over safety has been strangely quiet on the subject.Cosmetics Design gets to the bottom of the issue with a little help from Mintel’s Global New Products Database, and finds that what maight be ‘nano’ in Asia is ‘photonics’ in the rest of the world.

Still, if it;s good enough for Scarlett Johansson…although the Guardian concludes that “Johansson is essentially a guinea pig – albeit a very well-paid one.”

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