Nanotechnology and consumer confidence has a nice round up of “Nanotechnology and consumer confidence” with a european flavour. Markos Kyprianou, commissioner for health and consumer protection explains the position thus:

“The competitiveness of a society depends greatly on how amenable it is to new developments and technologies. We must avoid a situation where the marketing of highly innovative nanotechnology products is obstructed by difficulties in providing consumers with the safety assurances they seek. Unquestionably, consumer safety remains the first and highest priority. That is why we are looking for the most appropriate way to carry out risk assessments that will assure the safety of Europeans and build confidence in nanotechnology.”

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